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  • Khristian Serrano

Mobile this, mobile that...

Way back in 2000 working for Orange as an Internet Project Manager, I felt that I was at the cutting edge of not just mobile telephony, but technology in general. To celebrate this, I had used the company's generous employee discount scheme to secure a Nokia 7110, otherwise known as "The Matrix Phone".



I thought I was the bee's knees as many people didn't even have a mobile phone at the turn of the century. What we were trying to do with phones in those days felt pretty cutting edge. We were using WAP (Wireless Access Protocol) to take the mobile phone beyond simple SMS and voice calling with which it was synonymous. There had been attempts to overstate the power of this technology at the time. However, we were under no illusions that this was the future of the Internet. "The Internet in your Hand", or Orange in your Pocket as we called it at the time.

Fast-forward 20 years and the technology in almost unrecognisable but the same old challenges remain. How do we get a mobile-friendly internet experience onto our mobile phones? When Apple introduced the first iPhone in 2007, it wasn't the first touchscreen phone, nor the first phone without a physical keyboard. However, it was an industry game-changer as the sheer beauty of a full-screen, full-colour, fully-interactive image appeared to consign older handsets like my Nokia to the dustbin of time (almost with the Nokia company itself).


The fact is that it is only recently that we have been able to enjoy truly immersive content with the introduction of 4G. As we anticipate the introduction of 5G (conspiracy theories notwithstanding) and the advancements this will bring, we look at the impact of good (and bad) mobile web design on your business.


When will we take it seriously? It may seem that everyone has a mobile phone now, but the fact is that mobile uptake is still increasing. Still, many websites are created without consideration for the needs of mobile customers.


This could have a devastating effect on your business, and the point is you may not even realise it. It really is time to take mobile web design seriously as the research speaks for itself.


Is it that important to have a website designed for mobile screens? It's tempting to leave your website as most SME business owners have enough on their plate. However, the impact of unsatisfactory mobile web experiences for your customers can be significant.


Is it possible to have a positive eCommerce experience on mobile? It is a natural feeling of trepidation when considering online transactions, but much less than demanding it, customers expect it these days. The impact of a lack of an online store for Morrisons is well documented as a core reason behind the supermarket retailers falling profits in 2013.



Moving with the digital times is essential to any business regardless of size, does anyone remember Blockbusters? At one point it was the only way to spend a Friday after work, browsing the new VHS/DVD titles to rent over the weekend. That they subsequently turned down the opportunity to buy Netflix has gone down in folklore and destroyed a business which defined the high-street in the 90s and 00s. The moral of the story is clear - don't get left behind. If you have a physical product, you need to get it online or someone else will.




I don't sell products online, so why should I care? It's understandable to believe that if you don't have a physical product, that a web presence just isn't that important. Let's say you're a local cafe serving local customers. Will a website really do anything to boost your business? Well in the mid-COVID post(or pre)-lockdown world a website has never been more important. Want your customers to know that you have re-opened after lockdown? You need a website. Want your customers to know you have adjusted your opening times? You need a website. Changed your menu or offering new services such as home-delivery/takeaway?

You need a website. Your customers may no longer just be walking past the shop window and they expect to be able to get the latest information directly from you. And yes! It needs to be mobile-optimised. No one wants to have to pinch-zoom into your information on your desktop only website.



I have a Facebook page - isn't that enough? The short answer is no. Now don't mistake us - a Facebook page is a must for any business - especially the smaller ones. However, you must own your content and driving customers to your website has numerous benefits. You can impress your brand on your customers and start to build brand loyalty.


With your own website, you are able to direct traffic to the things you want them to see. Have a special discount offer or a new product, the most effective space to communicate this is on your own site.


Isn't getting a new website stressful and expensive? That's where we come in. We specialise in mobile-optimised websites. The kind of content that draws new customers in and encourages existing customers to stick around. From just £300 we can build a website you can be proud of and (re)connect with your customers.

During September 2020 we are offering all new customers 50% off all of our plans. That means £150 for a stunning, responsive, mobile-optimised website.



Digi-Ed September Sale 2020

Get in touch today and see how we can help you get online.


www.digi-ed.co.uk

enquiries@digi-ed.co.uk



Digi-Ed Key Mobile Web Stats



  • Khristian Serrano

Six years ago, whilst only a few weeks into my tenure as Head of Business Studies at a Secondary school in South London, a student asked: "If you are Head of Business Studies, why don't you have your own business?". It was an honest and direct question which I batted away using my previous career in internet marketing and project management. It was something I was used to leveraging with frequency in my teaching career. It wasn't always convincing enough to my students who were themselves considering career options as they tackled challenging A-Level exams. The passing of time meant it began to ring more hollow for me as I pondered the dichotomy of my two career paths and where I could see the overlap.

I decided that I needed to add some authenticity to my role as Head of Business and my move into Assistant Headship only reinforced this desire in me. My specific task involved addressing the use of IT through the school. I planned to revolutionise the IT infrastructure by focusing on the learning needs of the students whilst operating within a tight budget. GSuite provided the perfect platform combining the use of Chromebooks with Google Classroom, Forms and Sites which felt revolutionary. (It has also proved essential in the lockdown reality we are still living through with the consequences of the COVID-19 pandemic).


This work had two striking impacts on me.

  1. I saw upfront the impact of modern cloud-based technologies which were device agnostic.

  2. It pricked a previously lost interest I had in Web Design.

I began to build Google Sites for students, complete with YouTube videos, lesson presentations, quizzes, assessments, homework tasks, practise tests and much more. It was a labour of love and I had a passion for the technology and what it could alongside my delight at the impact it had on the students.

From Teacher to Business Owner

From this start, the initial concept for Digi-Ed was born. "Just a project?" my mum asked when I first told her about it, "erm yes" I replied, but actually in my heart it was much more than this. I wanted to make this a success but didn't quite know how to frame it.

Stop-start-stop-start, the journey towards building a business of your own is understandably never a straight line but we have certainly had more than our share of challenges in the first two years of Digi-Ed. Then along came Safecare Eco Holdings, our first major client.


Whilst I was still figuring out what I wanted Digi-Ed to be, Safecare provided me with a huge challenge. They needed a complete overhaul of their brand to make the business more attractive to potential investors.

Getting our priorities straight

The work completed with Safecare, and subsequently with Oplus Biotech and The Copthorn Trust has shaped Digi-Ed into what we are today. We encapsulate our priorities as follows:

  1. We will prioritise the customer experience. If the result doesn't work for the customer, it can get in the bin.

  2. We will use the right technology. We don't want to limit our offering to one or two areas of specialism which is why we will always discuss this with you in our initial consultation.

We want you to be as proud as us with the final product, whether that's a snappy, mobile-optimised website, engaging learning resources or cutting-edge advertising tools. We'll do everything in our power to make this happen.



Why always "mobile"..?

We believe that technology has had such a significant impact on our world that even the marketing industry is barely recognisable from the environment I left in 2008 to start my teaching journey. It feels almost impossible to stay up-to-date in a world where new jobs and career paths are being created all the time.


Working for Orange mobile phone company in 2002 WAP technology was the next big thing and the idea that browsing the Internet could move to your hand lead some companies to overstate the capabilities of available technology at the time.


Smartphones are widespread now and a growing access point for your customers, whoever they are, wherever they are. (More on this in our next blog!).


We won't let you get left behind. We will create a mobile experience which is highly effective in reaching its goals and spectacular in achieving its outcomes.


If you need a website and want to take advantage of our fantastic September Sale, visit our website www.digi-ed.co.uk and sign up to our newsletter for your code to get a 50% discount on our standard plan prices.


Digi-Khris

Founder Digi-Ed Ltd.

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